Who'd have thought that just seven years later, you could get a (Nokia) cellphone with a 41-megapixel camera built in, and phones replacing cameras? Probably no one.Īs far as that 2007-vintage Stylus 770 SW camera was concerned, we absolutely loved it. Steve Jobs introduced it that same year, in June of 2007. The iPhone was still in the future, but not by much. They had long since relegated old-style film cameras to the dust bin of history (digital passed film cameras sales in 2003), and they seemed unstoppable. At that point, digital cameras were on a roll. But, in fact, it was over seven years ago, in February of 2007 ( see here). It seems like only yesterday that we wrote a detailed review of the Olympus Stylus 770 SW. The STYLUS TOUGH TG-3, introduced March 30, 2014, brings a high-speed f2.0 lens, expanded macro capabilities, GPS, and Wi-Fi for sharing pics and full 1080p video from (almost) anywhere. That's why Olympus is expanding outdoor shooting and sharing capabilities in even the most challenging of conditions with a new flagship. But even they are on the defensive, what with all those new underwater cases for smartphones, and customers demand ever more sophisticated features. With smartphones digging deeper and deeper into the digital imaging market, rugged outdoors cameras are one of the few bright spots for traditional camera manufacturer. How far have they come, and are they on the right track? The latest from the company that pioneered outdoor cameras.
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